London Day 2: The one where we designed packaging

Today we had some free time in the early afternoon, which was nice because we got to explore Portobello Road.  Portobello road is a chain of stores, restaurants, and pop-up shops.  It was a sunny, warm day so it was nice to just walk around and do some shopping.

We then went to the Museum of brands, packaging, and ads.  I think I have to update my claim from my last blog about the Design Museum being my favorite.  This museum today was so unique and even more interactive than the last.  My favorite part was the very beginning where we analyzed the products provided and then we looked at the evolution of a brand's packaging and then created our own packaging.  This part helped me to understand packaging and the process more since we were actually doing it.  Plus, it was just a lot of fun to look at the details of how the packaging changed overtime and then come up with our own ideas to make the next edition.  Once I stopped to seriously look at the packaging it was amazing how many small differences I could notice.  I also learned a bit more about typography from Serena because she told me about the differences in font based on it having a foot or not. The actual exhibit was really interesting too since we could see how some brands have changed their packaging, while others have stayed the same.  For example, Kellogg's typography has stayed the same, while Radio Times typography has changed numerous times.

Some of us then headed to the Camden Market and Oxford Street.  Oxford street was more like the shops we had at home, but the Camden Market was really great.  It was filled with really good street food and unique jewelry and other souvenirs.  I liked that we could barter with people too because I have never really done that before.

Tomorrow is a more touristy day, so I'm excited to go on the double decker buses!





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